Missing Articles



On the 29th March 2023, Russian FSB agents arrested WSJ journalist Evan Gershkovich on suspicion of espionage. He was the first American journalist to be detained in Russia since the Cold War. Despite political and public condemnation he is detained in a Moscow prison without trial for over a year. On the anniversary of his arrest we wanted to make Evan front page news again. We needed to alert people to his suffering and put pressure on politicians to bring him home. The answer was the articles Evan hadn’t been able to write in prison, the missing articles that are created when you imprison a journalist.

On the 1st August 2024, Evan was released in a prisoner exchange with the US government. 1 year, 4 months and 3 days after being arrested for a crime he didn’t commit.

With @mothernyc


Embrace the Art of Doing Less



With more delivery apps in our pockets than ever before, all shouting about being faster and having more restaurants, we wanted to rise above the noise and stand for something more.
And that something is the joy of doing a little less.
@motherlondon
Directed by Andreas Nilsson













Social films directed by @Beni Bach


A big blue bag




A new IKEA store on London’s Oxford Street is a big deal. So to announce it to the World, we created a very, big bag. Turning IKEA’s best-selling product, the ‘FRAKTA’ into a new London landmark. The 300 square foot bag will cover the exterior of the building until the construction work is completed, then we’re tuning it into 600 bespoke shopping bags.




@motherlondon
@helo



Give it Some




This campaign is a call to arms to get people cooking. It’s about telling people to stop scrolling through pictures of instagram food, to press pause on the TV chefs and Give it Some. So press play and turn up the volume on your kitchen hob.


@motherlondon
Directed by Juan Cabral


Fortune Favours The Frugal



IKEA is doing its part aiming to become fully circular by 2030, and we encourage everyone to join them. Let’s leave the fast paced world of excess behind, and enjoy life in the slow lane. After all, Fortune Favours the Frugal.


@motherlondon
Directed by Tom Kuntz













Photos by @thomasbrown
Creative Art Director based in London