A Big Blue Bag
A new IKEA store on London’s Oxford Street is a big deal. So to announce it to the World, we created a very, big bag. Turning IKEA’s best-selling product, the ‘FRAKTA’ into a new London landmark. The 300 square foot bag will cover the exterior of the building until the construction work is completed, then we’re tuning it into 600 bespoke shopping bags.
With Mother London.